Dalia Rosen

When Reed Richards handed the daily operations of Armor Security over to Alex Nelson, the two realized that image, above everything else, would be paramount for success. To this end, Nelson decided that he needed someone that could manage several distinct personalities, be an expert at handling the press, and maintain the necessary corporate image: A super-hero team that gets paid and yet is not seen as greedy. In Nelson's mind, Dalia Rosen was the only person for the job.

Rosen began her career in television, first as a writer and later as a producer, creating several Emmy-award winning programs. While vacationing with some friends back east, she was introduced to Will Clifton, a congressman from Missouri. She found the man to be idealistic, charismatic and ambitious. She took a break from television and managed Clifton's successful bid for governor. Soon, other candidates clamored for her services, but she found that she had no desire to run another political campaign and returned to Los Angeles. With no interest to return immediately to television, Dalia Rosen became a consultant for Rosson, a management agency with only A-list clientele.

Job offers flooded in for Rosen over the next year, but she remained content working part-time as a consultant. Then a most intriguing job offer was passed to her from a man named Alex Nelson. He wanted her to manage the corporate identity of his newly-formed, L.A.-based superhero team. She was intrigued by this unique challenge and soon met with Nelson to take the position.

Many outsiders would classify Dalia Rosen as an opportunist. Those who work closely with her, however, know that she is an idealist. Once a cause, or in this case a company, has proven worthy of her belief, she will make sure that others believe in it as passionately. Rosen is married to her profession, though as a well-known L.A. power player, she is never unaccompanied at the most high-profile events in town.